Segmentation Strategy


Change management is a responsibility of the program manager. It is a role that is underappreciated, underutilized, and not performed well by some program managers. Change management is complex, and there is no cookbook recipe to apply.

Our 9 part Guide to Change Management will focus on how to prepare the customer, stakeholders, and team for change.

Part 1 of 9: Change Management-What Is It?
Part 2 of 9: Fear
Part 3 of 9: Change Models
Part 4 of 9: Change Management – Evidentiary Strategy
Part 5 of 9: Change Management – Vision, Goals, and Objectives Strategy
Part 6 of 9: Change Management – Segmentation Strategy
Part 7 of 9: Communication
Part 8 of 9: Training
Part 9 of 9: Mentors

Part 6 of 9: Change Management Segmentation Strategy

Segmentation is a very powerful change management strategy and is easily employed or integrated with other strategies. You may have heard of salami slicing. The name comes from the idea that if you continually take small slices off a salami, you will eventually eat the whole thing. Funny names aside, the point of change management segmentation strategy is to make a change in small, incremental steps until the entire change is complete.

If you keep stakeholders focused on the next step, they don’t get overwhelmed by trying to digest the entire change. Sometimes the sheer magnitude of the change causes the organization or individuals to avoid getting started. More commonly, stakeholders try to find any and every excuse not to get started. You should identify and publicize the first actions of the change. You will want to plan these actions carefully to make them easy to achieve. Early successes contribute to a positive and success oriented mentality. This also helps remove objections to the overall change.

Additionally, small first steps make it easy to get started. Starting is often the most difficult aspect of change management segmentation strategy. Always ask yourself: Have I made it easy for the stakeholders to get started on the change? It is easy to get overwhelmed when there is a lot to get done, even when you have a plan. I always remind myself and my stakeholders of OBOGID: one by one gets it done. Communicate that change is a journey, not a single step function. Change is a set of actions to be completed. Smaller changes are easier to plan and control. Smaller changes create success and closure opportunities. Examine the total change and see how it can be segmented. Even if segmentation is more expensive or inconvenient, it usually decreases risks and increases the likelihood of success.

Once your team has decided on their plan and process, PPM software can help you execute that process. WorkOtter helps you successfully execute your program process strategy for project success. Get a demo of WorkOtter and see how we can make your program management effective.

“The Handbook of Program Management: How to Facilitate Project Success with Optimal Program Management, Second Edition” by James T. Brown is a copyrighted work of McGraw-Hill and McGraw-Hill reserves all rights in and to the Content. ©2014 by McGraw-Hill Education. Purchase the book on Amazon.